In the sports betting market, there are a variety of personalities or types of sports bettors who frequent the online sports books. Especially around major sporting events as the NFL Superbowl, to MLB World Series and one of my favourites – FIFA World Cup predictions, we see a variety of individuals who visit the online sportsbooks, and seek handicapper or tipster services.
From gamblers to recreational sports bettors to Sharps to investors, we’ve always maintained a focus on attracting and nurturing those individuals who view sports betting not as gambling, but as another investment vehicle to include in their investment portfolio among 401K, stocks, bonds, options, etc.
Think about it. When you understand the financial markets as the NASDAQ and NYSE are influenced by uncontrollable factors such as big player moves, and price swings resulting from psychological and emotional factors, you’ve got to wonder how much data-driven insight can play a roll to win. Read more