There’s a difference between gambling and investing, both in the equity markets and in the sports markets (just look at the sports investing performance of some of the expert handicappers and the intelligent tips model). Though you don’t have to look to far to see people throwing money down on a hot penny stock tip, or worse yet, the Facebook IPO (which was manipulated by corporate and investment banker hype). Similar in the sports market, most sports bettors throw money down to either to make more money, or for the simple sheer excitement and high, like a drug some may say. And over time, it becomes a weekly ritual to bet on the weekend NFL games, or others sports throughout the year.
Having spent some time on the inside of the online sports gambling world with two major brands, both in sports, poker and casino, their was always the inside joke about about how to make losing money fun. The same applied to the sportsbook and it was widely known on the inside that ‘over time’ most sports bettors are going to lose money. Even if you won, the sportsbooks would be watching your account, offering reload bonuses in the book, or cross channel you into the poker or casino. Whatever it took to get you coming back to bet on another game, or play in another product channel, because we all knew that over time, you would lose.