Bodog.com sportsbook was one of the very first online sportsbooks, founded by Calvin Ayre. Bodog online sportsbook started in 1994 built on the pillar of custom service, and security. The company since has had tremendous growth over the years extended its product line and brand into online poker, online casino, philanthropy, television production and a music label. However since 2008 when the US district of justice and other legal lawsuits to pressure Bodogs presence in the UNited States, they have restructured the organization to its roots of the Bodog sportsbook, poker and casino.

Bodog has a strong reputation in the online gambling industry, and have always sought the customer service as #1, resulting in on of the strongest online sportsbook brands. They offer almost every sport and prop a sports bettor could need, from NFL and college football betting and futures, NBA and college basketball, to international soccer, presidential elections and other mainstream and celebrity events.

Bodog evolved its brand around 1997 to BodogLife.com to expand its brand into various 'entertainment' markets their core male audience can related with. The bodoglife.com brand mantra was, or still is, to associate the bodog brand with the fast pace, bachelor male, affluent player lifestyle. While this resonates with many of its online sports bettors and poker players, others are simple loyal for the relationships they've built over the years with Bodogs team.

While all sportsbooks and online gambling sites have had their challenges processing player and customer payments, including affiliate payments, Bodog sportsbook was the first sportsbook to offer the Instant eCheck method, and has since continued offered a number of other methods for players to make deposits and withdrawls.

Bodogs explosive growth between 1994 to 1998 was largely attributed to their inhouse marketing team, under the marketing brand of Riptown Media. Riptown has since dissolved in a restructuring effort of the Bodog organization, and has since been reborn under new names as Fiver Media and nZone Media. Majority of Bodog's marketing came out of the beautiful city of Vancouver, until to much heat was put on Calvin Ayre and the Bodog brand in the United States, where the DOJ seized Bodog's domains and over a hundred million dollars of revenue. In this restructuring, Riptown dissolved with 95% of their marketing talent being laid off, and a few transferred to the Kanawakee reserve in Montreal, Quebec, Canada. In 2010 / 2011, another restructuring took effect and structured the company marketing and development overseas in Spain - under RipLife Gaming. Their marketing and exposure in the mainstream markets have never been the same, but Bodog still holds as a dominant authority in the online sportsbook marketing.

Bodog's customer service offers a variety of ways for players to reach a customer service reprentative, or an affiliate account manager. Language barriers are addressed, and their offer a hassle-free experience to the small to moderate sized gambler.

Bodog.com, or BodogLife.com offers strong security for its players, among privacy and a payout track record that is far above 90% of the competitors in the online sportsbook landscape.

More Information:

• Year Started: 1995
• Country:
  • Head office: Antigua
  • Bookmaking office: Costa Rica
  • Marketing: Morris Mohawk Gaming Group, Quebec, Canada
  • Technical: RipLife Gaming
• Language: Cantonese, English, Mandarin, Spanish